Page title Name
Mark Antonello
Head of Production, Producer/Director
England

Mark's Biography

Current Job Title - Head of Video Production

Key Skills
Offline/online- Final Cut Studio ,Motion , DVD Studio Pro , Compressor,Squeeze ,Cleaner ,Adobe Premiere,MIQ Fabric CMS,After FX & Photoshop,Microsoft Office
HD- Own Equipment - Sony EX3 HD Solid State
DV Camera :Mini DV- Sony PD 150 , 170 , DSR370
HDV - Sony HVRZ1 & SonyV1
Still Camera-Canon EOS 300 and EOS 450D
Own Apple G5 2010 laptop

Location Experience: [L.A.]USA,England ,Ireland, Scotland , Czech Republic, Ibiza ,Mallorca and South Africa

Shoot experience : acquired in a flying Vietnam Huey Helicopter, in a Lotus Esprit on Silverstone F1 Race track, a Racing Truck and a Horse Chariot . Produced and directed two broadcast projects at V Festival in 2008 & 2009 as well as Directing a two day live music event at the Great Escape Festival in Brighton featuring live performances from Just Jack and the Charlatans.

Career Summary
Currently employed at Que Pasa Communications Ltd since June 2008 as Head of Video Production producing content for Red Bull UK, Virgin 1 , Virgin Media ,Virgin Mobile, Columbia Records , Universal Records

In 2010 producing and directing 16 Live Shows for Red Bull Bedroom Jam [www.redbullbedroomjam.com] in various locations  in the UK and Ireland . The show contains interviews with Machine Head , Lacuna Coil and Bullet for My Valentine .Recently Produced and Directed The Road To V 2009 which involved working with The Charlatans and Just Jack . Directed and Produced a promotional video for Columbia records featuring up and coming pop star Lenka . Directed a 5 minute feature interview with Tinchy Stryder for Universal Music . Corporate branded content experience working on brands Nike and Sony Ericsson which entailed producing online and mobile content for Channel 4 programmes Big Brother and Shipwrecked.

Previously employed by Global Rooster Ltd a London based multi-platform production company since December '07 creating corporate video's and producing entertainment content for Emap Lifestyle (now Bauer), IPC Ignite, Dennis Publishing, Conde Nast, Orange, O2 - recently shooting the MOBO awards .

Employed by Guerrilla Productions for 3 years [2005- Nov'07]and have been working in media since 2004. Guerrilla is a multi-platform production company which has been creating linear and multi-platform programmes for well over 5 years with magazine publishers, television broadcasters, mobile operators, Internet portals and brands.

Freelance Studio Camera Operator in 2006 at the Casting Suite for clients Vodafone and Volkswagen.

Interned at Shorts International working under CEO Carter Pilcher and Head of Film Acquisitions Simon Young. Completed internship in September '05. In September '05 accepted for internship at East Coast Media broadcasting on NTL.

Employed on a Theatre Production For Tony Award Nominee Sean Mathias as a Video Designer for his production of, "Antigone" [2004]. As well as directing Jamie Bartlett in my Masters film, a South African actor who went on to co-star in, "Red Dust" along side Hillary Swank. [ dir.Tom Hooper 2005]

Industry experience acquired working as a Production Assistant for the Alliance and Leicester TV Advertisement campaign 05/06 for Gate Films [UK] and Mini Cooper Convertible USA, Hungryman Productions NY,NY.[2005]

Current duties :
HD/HDV  Pre and Post Production, Administration, Editorial Production [Offline and Online FCP ] and Team Management.

OVERVIEW

The Head Of Production reports to the Creative Services Director and manages the day-to-day operations of the video production and delivery team.

The Head of Production is responsible for managing the execution of all moving image projects, from creative conception through delivery, including managing scope and resources, scheduling, budget tracking, the development of project plans and providing status reports.

The Head of Production manages all factors that govern project success to ensure delivery within time, cost and quality parameters.


KEY RESPONSIBILITIES

• manage the logistics and implementation with regard to video production and delivery

• Manage client expectations on a day-to-day basis

• develop dynamic and compelling creative ideas to assist the growth of the video development division

• assist the business development team develop creative concepts for client briefs and proposals

• lead a growing editing and production team, helping its members prioritise and balance workloads

• serve as a mentor and guide to your team

• manage production projects so that they are on-time, on-budget

• allocate and shift resources as needed

• work closely with account managers and senior editors to understand their requirements and translate them into actionable plans

• serve as an escalation point for all video matters


Shooting AP recent interview Credits:
*BFI Film Festival 2009 : Interviews with George Clooney and Clive Owen
*2009 Music Interviews for Virgin Music On Demand : Lady Gaga , Pussy Cat Dolls ,Calvin Harris ,Kasabian,The Manic Street Preachers
*2009 Interview with Marc Webb Director 500 Days of Summer Junket
* 2008 Interview with Mark Wahlberg Max Payne Junket
• Roger Moore Walk of Fame inductee Ceremony Hollywood , Los Angeles ,USA
• MOBO Nominations 07
• Transformer DVD launch
• Dolph Lundgren ,"Missionary Man "08 http://www.fhm.com/FHMTV [select channel 1 for Dolph Lundgren segment]
• Bourne Ultimatum,
• UFC Championships London
• Hot Fuzz Premiere
• Basic Instinct 2

Producer /AP recent Corporate Credits:
• Redrock project for Paling Walters website contacts page .
http://www.palingwalters.com
• Touchbase
• MAC
• MBA and
• New Look's Summer Collection 2006 launch in November 2005

South Africa
• Shooting AP for Imagine Nation Alliance's market research project for Brandhouse launching Tanqueray Gin into South Africa .

Credits

Company Magazine's Summer Webfest - Que Pasa Communications ltd , United Kingdom
2010 - Producer/Director
The brief
To film and produce three acoustic sessions with Ellie Goulding, Eliza Doolittle and Daisy Dares You for Company Magazine's Summer Webfest promotion on Company.co.uk. This was to coincide with Company's Summer Festival issue featuring Ellie Goulding on the cover.

Our approach
The sessions were individually recorded at various venues around London . We used our extensive knowledge in filming music programming to capture these great performances. Our experience filming live music sessions for Virgin Media's Road To V (with music legends The Charlatans and Just Jack) and producing 16 live shows across the UK for Red Bull Bedroom Jam placed us in good stead.

What we did

Technology
All content was filmed in HD on the Sony EX3 and edited in our in-house HD Edit Suite using an Apple G5 and Final Cut Pro.

Creative
Company Magazine wanted to have a fun and relaxed atmosphere that would capture the festival vibe. As well as the exclusive music sessions, viewers also received festival fashion tips from Ellie Goulding, Eliza Doolittle and Daisy Dares You.

The results

Response
The public response to both the teaser trailer featuring the acoustics sessions and the full sessions a day before publication were a great success. Many Company.co.uk readers mentioned the great quality of the video sessions and how this influenced them to purchase Company Magazine's Festival issue.

Red Bull Bedroom Jam 2010 - Que Pasa Communications , United Kingdom
2010 - Producer/Director
BACKGROUND
Red Bull Bedroom Jam is a competition for young, emerging and
unsigned artists at the indie / rock end of the musical
spectrum; winning bands get the opportunity to tour
with name acts and appear at major UK music festivals;
the overall winner will cut an album at Red Bull's UK brand new
recording studios in London.


The project involves live streaming broadcasts from 16 young bands' bedrooms around the UK and Ireland . Presenter led Interviews with Goldierocks [http://www.goldierocks.co.uk/] and Richie-T with artists Machine Head , Lacuna Coil , Bullet For My Valentine and Feeder .

Que Pasa will be Scripting , Directing and producing all video content ,editing the shows VT's in QP's HD edit suite .


The Road To V 2009 - Que Pasa Communications , United Kingdom
2009 - Producer/Director
Road To V 2009
March -September '09

6x 5 minute Virgin 1
6x10 minute Virgin TV Music On Demand Service
1x30 minute final episode Virgin 1
19x3minute webisodes roadtov.com

Road To V 2009 is the first fully cross platform series to be commissioned by Virgin Media and features across all of its digital platforms including web and mobile .

Its is the first Road To V series to be featured on Virgin Atlantics in flight entertainment.

RESULTS
For the first time ever, viewing figures showed a growth trend throughout the series. Viewers exceeded one million
and the client's target of 10,000 registered users was smashed, with 50,000 sign-ups.

Road To V mentors for 2009 were The Charlatans and Just Jack.

The 2009 winner were The Last Republic and Underline the Sky .


My V at V Festival 2008 - Que Pasa Communications , United Kingdom
2008 - Producer/Director
My V was a branded, presenter-led show with Jeff Leach .It was filmed at V Festival 2008 at the Chelmsford and Stafford sites. It acted as a sponsorship vehicle for headline partners Virgin Mobile and Sony Ericsson. The objective was to develop
compelling programming to engage festival-goers in between bands.

Que Pasa shot and produced 14 x 3-minute shows on the Sony HD EX1 and edited them on-site using a portable FCP HD edit suite. We also designed motion graphic intro 'stings' incorporating the sponsors' logos. The shows were broadcast on the Jumbotron screens next to the
main stage, before each live act.

An audience of 200,000 watched the shows, which Virgin Media Mobile described as "a fast-paced and entertaining series... that was on-brand, unique and engaging."

The show was broadcast on Virgin Media On Demand on the 22nd August ,Streamed on Virgin Media.com and on Virgin Mobile "Virgin Bites" .

Sex in the 00s: Nuts vs Zoo (UK) (series title) - - , United Kingdom
2007 - Unspecified
Shooting AP and FCP editor for ZOO WEEKLY's web video content. Video Content was provided to DMP Productions by Global Rooster for , "Sex in the 00s: Nuts vs Zoo (UK) (series title)" , broadcast 4th December on Channel 4 UK 2007

Employment History

2008
June
Que Pasa Communications ltd
Job role:Head of Video Production
Projects:
Virgin Media
Virgin Bites
Virgin Mobile
Nike
C4

2008
Company :Global Rooster
Job Role:Head of Mobile/Web TV Production

Project:Paling Walters
Client:RedRock


2007
Company :Global Rooster
Job Role:Head of Mobile Production

Project:MOBO Nominations
Client:O2
Title: Producer

ZOO Weekly
Client:EMAP
Title: Producer
Projects:Bourne Ultimatum, Hot Fuzz Premiers

Company : Guerrilla Productions
117 Shaftesbury Avenue
www.guerrilla.uk.com
Job Title : Mobile Development Producer

FHM TV & FHM.com
Client:EMAP
Title:Producer
Projects:Transformers DVD launch , Dolph lundgren ,"Missionary Man" DVD launch

2006
UK
Guerrilla Productions
117 Shaftesbury Avenue
www.guerrilla.uk.com
Mobile Development Producer
HDV/DV Director
Final Cut Pro Editor

The Casting Suite
www.thecastingsuite.com
* Freelance DV Director

2005
UK
Guerrilla Productions
117 Shaftesbury Avenue London
www.guerrilla.uk.com

Job Title: DV Director
Projects: MBA,NewLook,FHM.com,Touchbase

South Africa
*Production Assistant - Runner- Alliance and Leicester Ad Campaign 2005/06 - Shot in Cape Town, South Africa - RSA Production House -Reel Africa - UK Production Unit - Gate Films , Manchester

*Production Assistant : Mini Cooper Ad Campaign USA 2005 , Hungryman NY , NY USA / The Asylum Cape Town , RSA . March 17th-18th . Dir. Jim Jenkins ,DOP Barry Markowitz

*DV Director, Editor - Producing -DVD compilations for Powerpoint presentations -Employer Imagine Nation Alliance.Client:Brandhouse South Africa Job Specification : National Consumer Survey Campaign , Cape Town/Johannesburg/Durban

*DV Director , Editor Producing DVD compilations for Powerpoint presentations. Employer/Client Imagine Nation Alliance .Campaign Title: Women Nation , National survey of South African Women as consumers .www.imaginenationalliance.co.za
Company Directors Fiona Ross and Amanda Reekie .

2004
Title :Video Designer
Production: Antigone @ Baxter Theatre
Director: Sean Mathias
Cast : John Kani and Hanle Barnard www.baxter.co.za

*Freelance DV Director and Editor
Producing DVD Compilations for Market Research and Brand management.
Imagine Nation Alliance www.imaginenationalliance.co.za

Education

1997 Grade 11 Boston House College
Merit Award - Top Student History Merit Award - Top Student Business Economics
Merit Award in English

1998 Graduated Boston House College
Merit Award in Art
Matric Exemption [ able to study further at a University in South Africa ]

1999-2004 The University of Cape Town Cape Town , South Africa

B.A., FA Photography , Graduated 2003 - Michaelis School of Fine Art UCT

Awarded the Erma Stern Art Award 2003
for outstanding academic achievement

Masters in Fine Art , in the special field of Film and Television Production at the Institute for Film and New Media @ UCT Graduated December 2004

Industry Qualifications

Producer/Director
Development Producer - Mobile Web TV
HDV/DV Shooting AP
Final Cut Pro HDV/DV Editor

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Casting Suite

DV Director

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Video Designer -
Production- Antigone ,
Baxter Theatre
Dir. Sean Mathias[UK]

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ImagineNation Alliance
DV Cam -VOX POPS ,
DVD AUTHOURING,
EQUIPMENT PURCHASING
FCP Editor
WWW.IMAGINENATIONALLIANCE.CO.ZA

..............................................

Production Assistant / Runner
Commercials
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Freelance Photographer

Technical Equipment

Own Sony PMW EX3 Solid State
Sony DSR 370 DV/Broadcast cam
Sony HVR-Z1 E 3 CCD HDV/DV cam
Sony V1 HDV 3 CCD cam
Sony PD 170 3 CCD DV cam
Sony PD 150 3 CCD DV cam
Panasonic NVMX8 1 CCD mini DV camcorder

Referees

Global Rooster
Rob Willis Director
Tel 07508039517
rob@global-rooster.com

Gemma Chapman | Deputy Picture Editor | ZOO
gemma.chapman@zootoday.com
Mappin House| 4 Winsley Street | London W1W 8HF | Tel:0207 182 8326

Rob Leigh
Columnist Editor, Mirror.co.uk
One Canada Square, Canary Wharf, London, E14 5AP
T: 020 7293 3465
M: 07739 351903

SHORTS INTERNATIONAL
www.britshorts.com
contact :Simon Young Head of Acquisitions simon@SHORTSINTERNATIONAL.com

Casting Suite
Contact Manja Klos
Address 8-10 Lower James Street
London
England
W1F 9EL
Telephone 020 7434 2331
Fax 020 7494 0803
www.thecastingsuite.com
info@thecastingsuite.com

ImagineNation Alliance
Director Fiona Ross
Email fiona@imaginenationalliance.co.za

The Institute for Film and New Media @ UCT
Email - ifnm@hiddingh.uct.ac.za
www.ifnm.uct.ac.za

The Michaelis School of Fine Art
www.michaelis.uct.ac.za

Skills

Final Cut Pro HD -Experienced
Adobe Photoshop CS - Basic
Adobe Premiere 6 + Pro -Basic
Adobe After Effects 5-6 -Basic
Microsoft office 
CMS 
Encoding for cross platform - TV , Web and Mobile

Additional Information

Industries

  • Corporate, 
  • Mobile Content, 
  • Music Promos, 
  • Online, 
  • TV

Programme Types

  • Arts, 
  • Commercial, 
  • Current Affairs, 
  • Daytime, 
  • Documentary, 
  • Drama Reconstruction, 
  • Drama: Feature Film, 
  • Drama: Short Film, 
  • Drama: Television Serial, 
  • Dramatised Documentary, 
  • Enhanced TV, 
  • Entertainment, 
  • Events, 
  • Game Show, 
  • Interactive TV, 
  • Live Multi-cam OB, 
  • Live TV, 
  • Magazine, 
  • Music Promo, 
  • News, 
  • Reality TV, 
  • Sitcom, 
  • Studio Direction, 
  • Travel, 
  • Youth

Specialisms

  • Africa, 
  • Art, 
  • Art History, 
  • Arts, 
  • Celebrity, 
  • Cinema/Film, 
  • Clubbing, 
  • Comedy, 
  • Current Affairs, 
  • Drama, 
  • Events, 
  • Fashion, 
  • Final Cut Pro, 
  • International Affairs, 
  • Journalism, 
  • Location Filming, 
  • Music, 
  • Outside Broadcast, 
  • Photography, 
  • Popular Culture, 
  • Programme Development, 
  • Programme Formatting, 
  • South Africa, 
  • Sport, 
  • Theatre, 
  • USA, 
  • Youth Culture

Languages

  • Afrikaans

Permits

  • EU, 
  • South African

Licenses

  • Basic Driving (PLG), 
  • Surfing 16 years experience