Employment History
HEAD OF BROADCAST Nov 09 - Present Gemstv
Head of Broadcast for live falling price shopping channel.
Responsible for dramatic increases in audience, productivity and sales. Reinvented staid format by developing on-air strategies, creating compelling editorial and strengthening brand values. Oversaw restructuring of TV Operations. Managed and trained all producers, presenters and crew. Prepared reports, presentations and budgets for AGM's.
INTERIM CHANNEL EDITOR Aug 09 - Oct 09 Sit-up
Provided holiday and sick cover for all channel managers. Directly responsible for editorial and financial performance of channels. Consistently surpassing forecasted targets by identifying areas of strength and weakness throughout the day and proactively applying strategy to maximise revenues. Ensured staff were commercially briefed and applied strong, compelling sales strategies and techniques across 17.5 hours of live television per day.
PRODUCER Aug 08 - Nov 09 Sit-Up
Leading primetime gallery producer of live, falling price shopping channel. Consistently surpassing company targets, creating entertaining, sales focused TV. Accoladed as best producer editorially, managerially & financially. Highly commended for financial acumen, revolutionary pricing strategies, lateral thinking, innovative demonstrations, creative flair, innate sales instinct, motivating team leadership & acutely perceptive live, high pressure decision making skills. Responsible for £990,000 net profit in quarter 1 alone
WRITER / PRODUCER Apr 06 - Present Fierce Features Ltd
Wrote and produced short film that was picked up at Cannes Film Festival 2007 for online distribution with one of the largest video on demand content distributors in North America. Written and produced further short film that is prelude to a feature film currently awaiting completion funding from UK Film Council. Currently writing & developing script for Oscar winning short film director Jochen Alexander Freydank.
WRITER / PRODUCER Jan 09 - Present The Red Studio
Writing, producing & directing cutting edge, contentious documentary on torture for UK market. Pitching (with a view to producing) 'as live' light entertainment quiz panel show on celebrity gossip and 'as live' football review chat show, both with immediate interest from leading broadcasters. In advanced discussions with multi clients incl. overseas property developers about marketing their product in a UK infomercial.
FREELANCE PRODUCER Jun 09 - Aug 08 Smartlive Casino
Produced 9 live hours/day of interactive tv roulette, monitoring sales figures & driving editorial to great success. Compiled management business document identifying sales techniques, editorial structures, calls monitor support requirements, viewer ed promos, troubleshooting bible & graphic improvements. Excelled in results analysis, chip positioning & wheel stats, new buyer format explanation, croupier / host training.
SENIOR PRODUCER Jul 07 - Mar 08 SUMO.TV
Key position in new start-up website/channel. Increased ratings by 43% in 3 months by developing 14 new progs, re-scheduling epg, strengthening brand with hard hitting tv/online promos, maximising new media advertising with editorially enticing online & mobile podcasts, hiring/training new talent/crew. Distinguished brand as rebellious, cutting edge broadcaster, airing controversial content within Ofcom boundaries.
PRODUCER/DIRECTOR Dec 07 - Mar 08 SUMO.TV
Commended for creation and production of flagship show 'In Bed with Sim-Wise' with enthusiastic response from national tabloid & broadsheet publications. Responsible for development of format, budget management, shooting schedule, scriptwriting, set design, producing /directing /vision mixing 'as live' show, self shooting VT packages, producing / directing promos for 3rd party internet sites, post production supervision.
SERIES PRODUCER Dec 07 - Mar 08 SUMO.TV
Launched and series produced channel's leading daily live 1 hr programme, creating timed running orders for nightly live broadcast, sourcing & overseeing daily content, briefing & directing presenters & crew, shooting /assembling VT Packages (SonyZ1). Organised daily staff rotas and conducted all production and host training.
SENIOR GALLERY PRODUCER Jun 06 - Mar 07 Cellcast Interactive
Produced nightly, live broadcast of 'Grab a Grand' & 'Quizworld'. Responsible for a 60% revenue increase in 2 months, achieving best monthly revenue in company history across all platforms, personally breaking all records incl. best day, best night, best week, best month. Accountable for new puzzle creation & development, strategising competitions and prize money, ensuring Ofcom & ICTIS compliance.
GALLERY PRODUCER Apr 05 - Jun 06 Cellcast Interactive
Developed & tested new live interactive formats for international sale incl. 'Play to Win' & 'King of Cash' which were franchised to developing markets e.g. India & Brazil. Tested & sold dating show with live transmission from London to New York.
TRANSMISSION MODERATOR Dec 04 - Apr 05 Cellcast Interactive
Moderated live text messages for 'Grab a Grand' within Ofcom & ICTIS regulations. Gallery MSO duties included live vision mixer, gallery p.a., lighting engineer & sound op, for live broadcasts. Accountable for winners financial remuneration & database.