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About Kate

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    I currently work in the Corporate Production sector, making promotional, learning and marketing DVDs for major companies, as well as interactive web TV and eLearning modules.  Areas I specialise in range from fashion to finance and business.  I have extensive experience of client liaison, developing ideas and creative solutions, working to a brief, storyboarding, scriptwriting, planning and organising shoots, producing and directing and delivering the final product on time and on budget.  I often work with large crews, up to 20 actors and extras, and special equipment such as dolly and tracks or jib arms.
    I am familiar with new media and and am also a skilled Final Cut Pro editor.  I can shoot on all cameras, including HD. 
    I am a proficient and experienced writer, both business writing and feature writing for national newspapers and magazines.
    Prior to working in the corporate arena, I worked in broadcast TV production for ten years, working my way up from Secretary to Investigative Research and then Producer / Director.  I have worked on programmes for all the major channels and was also chosen from thousands of applicants to be one of the first Videojournalists when Channel One TV was launched in 1994.

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    Credits

    • Blue
    The Performers - Rapido , United Kingdom
    2001 - Director/Cameraperson
    This documentary series involved following a group of young dancers and musicians as they tried to make their way in the competitive London scene.

    Pet Rescue  - Endemol , United Kingdom
    2000 - Producer/Director
    I worked on several series of this popular daytime show.

    Animal Park  - Endemol , United Kingdom
    2000 - Edit Producer
    This popular daytime show was on five days a week so the Edit Producer's job was vital to keep the programmes coming!

    Great Estates Series 1 and 2 - Endemol , United Kingdom
    1999 - Producer/Director
    I worked on two series of this Channel 4 show, filming behind the scenes at Chatsworth House and Castle Howard.

    Liverpool Mums  - Endemol , United Kingdom
    1999 - Director/Cameraperson
    Liverpool Mums was one of the first programmes ever following the pregnancies and deliveries of mothers at the Liverpool Women's Hospital.

    Holiday  - BBC , United Kingdom
    1998 - Director
    I travelled all over Europe making insert films for this flagship BBC programme.

    Right To Reply  - Channel 4 , United Kingdom
    1997 - Producer/Director
    I was responsible for making video reports with members of the public for this flagship C4 show. I also organised and set up studio debates.

    Gardener's World  - BBC , United Kingdom
    1997 - Producer/Director
    I filmed inserts and show reports for this flagship BBC programme.

    The Really Useful Show  - BBC , United Kingdom
    1996 - Director
    I was one of four Directors producing films for this daily show. I also taught colleagues how to shoot their own material, including using the cameras and sound equipment.

    Newsroom / Consumer Desk  - Channel One Television , United Kingdom
    1994 - Video-journalist
    I was chosen out of thousands of applicants to be one of the first Videojournalists to launch Channel One Television. I worked in the Newsroom as a reporter, then as Consumer Correspondent, and then as Producer / Direction or Documentaries and Special Projects.

    All in-house production  - Meridian Broadcasting Ltd , United Kingdom
    1991 - Researcher
    I started as a Secretary the day that Meridian Broadcasting won the franchise for the South and South East, and worked my way up to Researcher and Investigative Researcher over the next two years.

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    Employment History

    Creative Director, Virtual Pictures Ltd
    2005 - present
    www.virtualpictures.tv

    Virtual Pictures is a digital media production company that specialises in producing eLearning modules, web TV and video for promotional, marketing and training purposes.

    Responsibilities:

    • Client liaison and pitching ideas
    • Writing proposals, treatments and project briefs
    • Interpreting the client's brief, providing creative solutions, producing storyboards and leading project development
    • Working closely with subject matter experts on content and making sure that content is appropriate for the audience
    • Making complicated ideas and information accessible; writing clear, succinct, engaging and accurate scripts and module formats
    • Hiring freelance talent, such as presenters, actors, camera crew etc, as necessary and appropriate
    • Producing and directing the shoot and edit, commissioning graphics, overseeing all aspects of post-production and client sign-off
    • Editing on Final Cut Pro on selected projects, as I am proficient in this area
    • Working with programmers to develop codes and programmes to achieve the desired outcomes
    • Delivering the project on time and on budget and to the correct technical specification
    • Project management of several projects simultaneously
    • Working with clients at all levels, including senior leaders
    • Working on new business opportunities
    • Working with new technologies and developing new ways of producing innovative content


    Writer, Quietroom
    (Freelance)

    Quietroom is a leading agency that helps government departments and financial services companies communicate with people using language that they understand.

    Responsibilities:
    • Writing business documents, consumer marketing material and key facts documents and standard letters
    • Leading review meetings for major organizations such as HMRC to analyse project development and achievement
    • Writing business award submissions
    • Conducting effective writing workshops for major businesses such as HBOS
    • Advising on video projects of all types

    Freelance Feature Writer and Copywriter
    Bye-lines include:

    • The Guardian
    • Your Family magazine and website
    • Practical Parenting magazine and website
    • BBC Parenting magazine
    • My Child magazine
    • Marks & Spencer internal websites and magazines

    Communications Consultant, Marks & Spencer Plc
    2002-2004

    The Internal Communications department deals primarily with communication between Head Office and stores, making sure it is accurate, relevant and timely.

    Responsibilities

    • Assisting colleagues with preparing and delivering all aspects of written and video communication
    • Devising and delivering a workshop in video commissioning to give better outcomes and improved value for money
    • Writing copy for all the department's communication vehicles, including newsletters, magazines, posters, leaflets and emails
    • Creating a written style guide for the department
    • Devising and delivering an extremely successful and popular 3-hour training workshop in effective written communication
    • Working closely with senior business directors, helping them to write speeches and presentations
    • Creating a motivational daily team briefing for store managers to use with their teams
    • Writing and editing copy for a range of internal magazines and documents
    • Attending presentations and conferences on behalf of the department
    • Working with the corporate communications team on change management


    TV Producer / Director
    1991 - 2001

    I worked my way up through the roles of Secretary, Researcher and Investigative Researcher to Producer / Director. I was chosen out of thousands of applicants as one of the original Videojournalists for Channel One Television when it launched in 1994, and as such am fully trained to do my own camerawork on all types of camera.

    Responsibilities:

    • Working closely with researchers and other production staff to develop programme ideas and scripts
    • Working closely with camera crews, sound recordists, editors and other technical staff
    • Identifying and interviewing contributors
    • Writing scripts and pieces-to-camera for presenters
    • Coming up with creative solutions and optimising visual opportunities
    • Finding locations
    • Directing the shoot and supervising the edit
    • Delivering the programme on time and on budget

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    Education

    Education
    MA Hons. Politics 2:1, Edinburgh University

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    Technical Equipment

    I can shoot on all forms of DV / HD camera.
    I am a skilled Final Cut Pro Editor.

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    Referees

    Stephen Reynolds
    Managing Director, Virtual Pictures Ltd
    07973 638769

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    Skills

    I have excellent organisational skills and am able to set up a production from start to finish, including booking crews and studios, special equipment, talent, actors etc.  I am familiar with budgeting and working to tight timeframes and deadlines.


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    Additional Information

    Industries

    • Corporate, 
    • eLearning , 
    • Mobile Content, 
    • Online, 
    • TV

    Programme Types

    • Corporate, 
    • Daytime, 
    • Docusoap, 
    • Education, 
    • Health, 
    • Magazine, 
    • New Media, 
    • Observational Documentary, 
    • Property, 
    • Reality TV, 
    • Travel

    Specialisms

    • CIPD Certificate in Blended Learning, Pass with Distinction , 
    • Consumer Affairs, 
    • Corporate Films, 
    • Education, 
    • Gardening, 
    • New Media, 
    • Parenting

    Languages

    • Portuguese

    Permits

    • EU

    Licenses

    • Basic Driving (PLG), 
    • PADI Diving licence
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