Creative Director, Virtual Pictures Ltd
2005 - present
www.virtualpictures.tv
Virtual Pictures is a digital media production company that specialises in producing eLearning modules, web TV and video for promotional, marketing and training purposes.
Responsibilities:
• Client liaison and pitching ideas
• Writing proposals, treatments and project briefs
• Interpreting the client's brief, providing creative solutions, producing storyboards and leading project development
• Working closely with subject matter experts on content and making sure that content is appropriate for the audience
• Making complicated ideas and information accessible; writing clear, succinct, engaging and accurate scripts and module formats
• Hiring freelance talent, such as presenters, actors, camera crew etc, as necessary and appropriate
• Producing and directing the shoot and edit, commissioning graphics, overseeing all aspects of post-production and client sign-off
• Editing on Final Cut Pro on selected projects, as I am proficient in this area
• Working with programmers to develop codes and programmes to achieve the desired outcomes
• Delivering the project on time and on budget and to the correct technical specification
• Project management of several projects simultaneously
• Working with clients at all levels, including senior leaders
• Working on new business opportunities
• Working with new technologies and developing new ways of producing innovative content
Writer, Quietroom
(Freelance)
Quietroom is a leading agency that helps government departments and financial services companies communicate with people using language that they understand.
Responsibilities:
• Writing business documents, consumer marketing material and key facts documents and standard letters
• Leading review meetings for major organizations such as HMRC to analyse project development and achievement
• Writing business award submissions
• Conducting effective writing workshops for major businesses such as HBOS
• Advising on video projects of all types
Freelance Feature Writer and Copywriter
Bye-lines include:
• The Guardian
• Your Family magazine and website
• Practical Parenting magazine and website
• BBC Parenting magazine
• My Child magazine
• Marks & Spencer internal websites and magazines
Communications Consultant, Marks & Spencer Plc
2002-2004
The Internal Communications department deals primarily with communication between Head Office and stores, making sure it is accurate, relevant and timely.
Responsibilities
• Assisting colleagues with preparing and delivering all aspects of written and video communication
• Devising and delivering a workshop in video commissioning to give better outcomes and improved value for money
• Writing copy for all the department's communication vehicles, including newsletters, magazines, posters, leaflets and emails
• Creating a written style guide for the department
• Devising and delivering an extremely successful and popular 3-hour training workshop in effective written communication
• Working closely with senior business directors, helping them to write speeches and presentations
• Creating a motivational daily team briefing for store managers to use with their teams
• Writing and editing copy for a range of internal magazines and documents
• Attending presentations and conferences on behalf of the department
• Working with the corporate communications team on change management
TV Producer / Director
1991 - 2001
I worked my way up through the roles of Secretary, Researcher and Investigative Researcher to Producer / Director. I was chosen out of thousands of applicants as one of the original Videojournalists for Channel One Television when it launched in 1994, and as such am fully trained to do my own camerawork on all types of camera.
Responsibilities:
• Working closely with researchers and other production staff to develop programme ideas and scripts
• Working closely with camera crews, sound recordists, editors and other technical staff
• Identifying and interviewing contributors
• Writing scripts and pieces-to-camera for presenters
• Coming up with creative solutions and optimising visual opportunities
• Finding locations
• Directing the shoot and supervising the edit
• Delivering the programme on time and on budget
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